Publication Plan

Publication Plan
Title: IMM

Positioning Statement: The number one music magazine

Frequency of publication: Monthly

Price: £3.50

Distribution: Newsagents, supermarkets, music shops and online shops

Rationale: My magazine will be for the fans, I will try and make my magazine appeal to the readers as much as I can by using the results from my questionnaire.

Style: My magazine will be informal; it will be for people who are interested in indie music. The magazine will use simple vocabulary and slang.
The images will dominate the pages.

Regular Content:
Editors letter
Fans comments
Reviews
Interviews
Gig guide
Festival guide
Posters
New Releases
Competitions
Chart listings

Feature Content:
Comparing Franz Ferdinand and Arctic Monkeys
Interviews with Coldplay
free CD
Comparing Glastonbury to V festival
Comparing V festival to Wakestock
Fans comments at the concert of Coldplay
Fans comments at V festival
Interviews with fans of The killers
Artist profiles
Arctic monkeys swing to success
Kasabian pound out more beats
kings of Leon about the sun has set
Interview with an upcoming band
Best songs of 2011
Information about artists touring
New guitarist on the way
100 greatest artists
Red hot chilli peppers interview
Mathew street festival cancelled?
Talent in Manchester shine


House Style

Coverlines: Britannic Bold and Constantia

Headlines: Minion Pro Cond

Standfirst: Britannic Bold

Captions: Berlin sans FB

Body Text: Times New Roman

Colour Scheme: Red, White and black